Coach Makes History with First Black and Male Brand Representative

Coach made history when it announced Michael B. Jordan as its first male and black spokesperson, the first time in its 77 years as a luxury brand. Jordan joins Selena Gomez as the main representatives of the brand. According to Coach, Jordan will have a large role in the brand helping to launch design projects and partaking in projects with the Coach Foundation, the company's charity group. As GQ points out in their article, this move by Coach means they will now have two people of color as their brand representatives. While brands are certainly moving in the right direction by becoming more diverse with their brand representatives and ad campaigns, there is still a long way to go to achieving representation of all groups.