Nike Mexico making a feminist splash with latest ad
Nike U.S.'s new advertisement with Colin Kaepernick has been praised by many, but also caused some to boycott the company's products. Now, a new Ad from Nike Mexico is shaking things up in a country known for high levels of femicide, the killing of a woman by a man simply for her gender, and patriarchal ideals.
The ad, "Juntas Imparables-- Just Do It" ("Together Unstoppable-- Just Do It"), features many of Mexico's top female athletes running through a deadlock traffic jam in Mexico City. The women are jumping on top of cars, doing backflips through the street and new women are jumping out of their running cars to join the movement. When the crowd of women finally reaches the root cause of the traffic, a team of all male construction workers who begin to laugh at the women, the ladies all charge into the construction site. The resounding "¡Vamos!" is repeated several times throughout the commercial, serving as a sort of battle cry for the woman of Mexico, that they too can do it.
In one part of the commercial, a man whistles at the women running by him. The woman behind him throws a basketball at him, and a female cop next to him blows a whistle in his face and shoves him. In another instance, a woman heads a soccer ball into the back of a garbage truck, the ball whizzing by the hands of a man trying to play goalie, and soaring into the makeshift goal. These quick moments in the commercial serve to say that women cannot and will not be stopped by men anymore.
This commercial serves as a rallying call for all women in girls in Mexico as if to say, "This country belongs to us just as much, if not more than it belongs to the men!" With athletes like boxer Mariana Juárez and gymnast Alexa Moreno, the commercial stars strong women who are important role models for young girls all over Mexico. That kind of media representation is crucial for little girls.
The ad is bright, colorful and beautifully chaotic. Though, I think the bravest part of this ad its unapologetic celebration of women of color. An ad like this could pack a punch anywhere, it's the lack of words that make it such a powerful statement about feminism and the strength women have when they get together.
"It suggests that such feminist messages aren’t minority-held views or niche ideas reserved for a few but rather commonsense ideals everyone — including embattled corporate overlords — should be embracing," a Remezcla article said.
The ad, "Juntas Imparables-- Just Do It" ("Together Unstoppable-- Just Do It"), features many of Mexico's top female athletes running through a deadlock traffic jam in Mexico City. The women are jumping on top of cars, doing backflips through the street and new women are jumping out of their running cars to join the movement. When the crowd of women finally reaches the root cause of the traffic, a team of all male construction workers who begin to laugh at the women, the ladies all charge into the construction site. The resounding "¡Vamos!" is repeated several times throughout the commercial, serving as a sort of battle cry for the woman of Mexico, that they too can do it.
In one part of the commercial, a man whistles at the women running by him. The woman behind him throws a basketball at him, and a female cop next to him blows a whistle in his face and shoves him. In another instance, a woman heads a soccer ball into the back of a garbage truck, the ball whizzing by the hands of a man trying to play goalie, and soaring into the makeshift goal. These quick moments in the commercial serve to say that women cannot and will not be stopped by men anymore.
This commercial serves as a rallying call for all women in girls in Mexico as if to say, "This country belongs to us just as much, if not more than it belongs to the men!" With athletes like boxer Mariana Juárez and gymnast Alexa Moreno, the commercial stars strong women who are important role models for young girls all over Mexico. That kind of media representation is crucial for little girls.
The ad is bright, colorful and beautifully chaotic. Though, I think the bravest part of this ad its unapologetic celebration of women of color. An ad like this could pack a punch anywhere, it's the lack of words that make it such a powerful statement about feminism and the strength women have when they get together.
"It suggests that such feminist messages aren’t minority-held views or niche ideas reserved for a few but rather commonsense ideals everyone — including embattled corporate overlords — should be embracing," a Remezcla article said.
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