Brazil's Globeleza is "too dark"
Globo TV is Brazil's hegemony news outlet that releases a much anticipated cultural staple every year: globeleza. Brazil's Globleza commercial is usually a Black women dancing in very few clothing to carnival music.
In 2013, she was deemed to black to represent the country and had national push back against her receiving the honor. This shows us the complexity of representation and colorism within afro-latino communities.
While possibly not an intentional progressive decision, choosing a darker skinned Brazlians to play globeleza was a bold, and necessary, choice considering the fact that darker skinned individuals are often excluded from mainstream representation. The backlash experienced is proof of the complexities in the identities of Afro-Latinos and Latino America's uncomfortableness with its Black roots.
https://www.theguardian.com/news/video/2016/feb/09/brazilian-carnival-queen-too-black-nayara-justino-video
In 2013, she was deemed to black to represent the country and had national push back against her receiving the honor. This shows us the complexity of representation and colorism within afro-latino communities.
While possibly not an intentional progressive decision, choosing a darker skinned Brazlians to play globeleza was a bold, and necessary, choice considering the fact that darker skinned individuals are often excluded from mainstream representation. The backlash experienced is proof of the complexities in the identities of Afro-Latinos and Latino America's uncomfortableness with its Black roots.
https://www.theguardian.com/news/video/2016/feb/09/brazilian-carnival-queen-too-black-nayara-justino-video
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ReplyDeleteThis is not the first time a woman was too "black" to represent Brazil. White supremacy and European beauty standards are also prevalent in Latin America. Many of the people in the media are white passing and have straight or loose curly hair. Many black Latin Americans are not recognized by their own countries. As upsetting as this is, this is the unfortunate reality that Afro-Latin Americans face.
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